Chino is the owner of the Original Chino coffee brands.

The Original Chino brand covers all of the Company’s products, which include Original Iced coffee, Original Ice Fruits, and Hot products.

The products are distributed in various countries through authorised local agent-distributors.

Missions and goals

Since the company’s formation, the management has maintained its vision to supply a superior product that would become a way of life wherever it was available.

The company’s mission is

“ To become a leading importer of high quality innovative products for the catering and retail market”

Today the Chino brand is quickly becoming a giant in the drinks industry and a favourite with consumers all over the world.

The management’s philosophy places significant emphasis on the following factors:

• Marketing oriented approach having the customer and his needs at the forefront of its focus
• Commercial approach by balancing high growth, low cost and good client relations
• Seeking alliances and co-operations to promote mutual interest
• Personnel training to ensure high levels of quality of service, maintenance and business development
• Continuous assessment of client related and market changes and immediate response in satisfying the changed client needs through innovative product development.
• Donate and contribute to the local community whilst focusing on children at risk (terminal illnesses/disease)